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Thursday, January 22, 2004

Dells Target Audience: Morons 

Just by watching the Dell commercials you can tell who Dell is targeting: Morons. There are two commercials which can tell you this. The first one starts with some scene with a guy who gets angry because he can't fix a problem with his computer and kidnaps this computer store employee. Then you hear the announcer say "forget the mega-this, giga-that. Just tell Dell what you want to with your PC." That can tell you that they're targeting non-computer literate people. So that narrows it down a little bit.

And the second thing is that for example, when they say that something is $100 dollars off they DO THE MATH FOR YOU. Literally they show in big font on the screen: $799- $100= $699. That just tells you that it's for people who can't do simple math. There, I just handed Dell the biggest ass whooping ever. And for everyone who buys Dell computers and isn't a moron, you probably didn't see those commercials or something. You're probably just you know, lucky smart people that bought Dell stuff.

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