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Thursday, January 22, 2004
Dells Target Audience: Morons
Just by watching the Dell commercials you can tell who Dell is targeting: Morons. There are two commercials which can tell you this. The first one starts with some scene with a guy who gets angry because he can't fix a problem with his computer and kidnaps this computer store employee. Then you hear the announcer say "forget the mega-this, giga-that. Just tell Dell what you want to with your PC." That can tell you that they're targeting non-computer literate people. So that narrows it down a little bit.
And the second thing is that for example, when they say that something is $100 dollars off they DO THE MATH FOR YOU. Literally they show in big font on the screen: $799- $100= $699. That just tells you that it's for people who can't do simple math. There, I just handed Dell the biggest ass whooping ever. And for everyone who buys Dell computers and isn't a moron, you probably didn't see those commercials or something. You're probably just you know, lucky smart people that bought Dell stuff.
And the second thing is that for example, when they say that something is $100 dollars off they DO THE MATH FOR YOU. Literally they show in big font on the screen: $799- $100= $699. That just tells you that it's for people who can't do simple math. There, I just handed Dell the biggest ass whooping ever. And for everyone who buys Dell computers and isn't a moron, you probably didn't see those commercials or something. You're probably just you know, lucky smart people that bought Dell stuff.